New laser-activated technology is making it possible to apply permanent smart QR codes directly to almost any packaging ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Polytag, a data capture and marketing platform for powering the circular economy, has partnered with DataLase, a pioneer in laser-reactive technologies, to enable retailers and brands to apply ...

A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

The barcode has underpinned food supply chains for decades, but changing consumer expectations and regulatory requirements are driving a shift towards smarter packaging. Rob Allen, Divisional Manager ...

Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...

Have you ever paid to print a fresh batch of product packaging, only for a last-minute change in ingredients or regulations to make them all obsolete? With packaging already eating up about 15%–20% of ...

Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...

From biodegradable films to smart labelling systems, food packaging innovations are transforming the way we protect, store, and transport what we eat. These advancements address critical global ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...

Cans of Pringles on a shelf featuring a QR code for a contest. Have you ever paid to print a fresh batch of product packaging, only for a last-minute change in ingredients or regulations to make them ...