Back in October, Instagram chief Adam Mosseri revealed plans to release a dedicated TV app that would let users binge Reels on the big screen, transforming the way users experience Instagram at home.

Meta on Wednesday announced that it is bringing Reels, Instagram’s short-form video feed, beyond mobile as it expands the app to TVs, starting with Amazon Fire TV.

The company has begun testing Instagram for TV, a new app that lets users watch Reels, browse interest‑based channels and switch between multiple accounts directly on their television.