And the brand just "gets" Gen Z without trying too hard. Now, Rhode is stepping into something bigger. This fall, the brand will debut in U.S. Sephora stores — its first retail partner — with ...

Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...

Sephora has engaged in a multi-year partnership with the WNBA team, Golden State Valkyries, shifting the narrative around sports marketing.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's ever-changing business landscape, Gen-Z has emerged as a force to be reckoned ...

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning in. Published April 16, 2025 Cara Salpini Senior Editor ...

With the start of 2024, it seems as though the time has come for the Baton of Generation Shaming to be passed down from Millennials to Gen Z. Social media platforms, such as TikTok, have become ...

Generation Z, now aged 12 to 27, are a key demographic targeted by brands and companies. But reaching these consumers isn’t always easy. For starters, experts have noticed that Gen Z doesn’t ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

Gen Z and millennials giving up for 9-to-5 jobs: ... 29, went from homelessness to raking in more than $12,500 a month through partnerships with the posh likes of Sephora, ...

Beauty shoppers will have the chance to be ‘Delivered to Sephora’ in a custom-wrapped, Sephora-branded vehicle.

Gen Z didn’t kill brand loyalty, but it looks different The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price ...