These experts take a hands-on approach to perfecting skin products. Face Feelers use their tactile senses to observe the effect of personal care products. Tetra Images/Getty Images — -- Are you ...

Recent advances in sensory evaluation have provided an increasingly sophisticated framework for understanding how consumers perceive food products. Researchers are now employing innovative ...

Sensory discrimination and decision-making strategies are pivotal for understanding how subtle differences between stimuli are perceived and categorised. These processes underpin quality assurance ...

Today in Slate you'll find a piece I wrote on consumer testing in the world of kid's food. You might never have considered it before, but just as the ready-meal you had for dinner or the energy bar ...

A new state-of-the-art sensory testing facility at Newcastle University will help industry and academics come together to improve the quality, taste and texture of food. The new €825,000 (£700,000) ...

It seems like a simple kind of question, but the quest to figure out what people like and why has led Ohio State faculty member Chris Simons and his students into the cutting edge of sensory science.

Researchers found players with higher scores on computer-based vision and motor tasks had better on-base percentages, more walks and fewer strikeouts -- collectively referred to as plate discipline -- ...

How are we going to make food taste better if we cannot rely on what people say they like? DuPont Nutrition & Biosciences is grappling with this challenge by embracing brain testing techniques, in ...

Quantitative sensory testing of pressure threshold has been recommended for diagnosis and monitoring of peripheral nerve problems, yet there has been no validation of the results of such testing with ...

This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for ...

Being the only sensory scientist among 50 judges at the New Zealand Spirit Awards last week didn’t phase Fonterra Riddet Chair in Consumer and Sensory Science Professor Joanne Hort one bit. 2025 was ...