Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

Tommy Hilfiger is the latest iconic brand to set up shop in Roblox's ever-expanding fashion world with Tommy Play, an immersive experience designed to showcase the Hilfiger's newest styles. Tommy Play ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. Virtual Brand Group, a metaverse creation ...