Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...

Salesforce is a provider of customer relationship management (CRM) software. The company’s sales, service, marketing and cloud platforms are rated as ‘best in the market’ by Forrester and Gartner. The ...

Implementing new technology is often a scary and difficult undertaking, especially for small and midsize businesses that can’t afford to get it wrong. 5P Consulting, a boutique technology consulting ...

The true story of the Oakland A's baseball team's data-driven approach to scouting and player recruitment, as portrayed in the popular book and movie "Moneyball," has become a classic example of how ...