Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile ...

Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ...

Salesforce took a dig at the billionaire space race in its Super Bowl commercial on Sunday. Following the ad, a video resurfaced of Salesforce CEO Marc Benioff saying "space is a huge category we ...

The world’s biggest YouTuber, MrBeast, recently announced that he has had a Super Bowl commercial idea and is looking for a ...

Salesforce.com and Google will jointly market new customer-management software that lets small businesses advertise on Google’s search engine, the world’s most popular Web site, and take on ...

Big Tech company Salesforce’s latest act stars Matthew McConaughey, rounds of layoffs, and a loving embrace of AI. This Super Bowl Sunday, McConaughey appeared in a Salesforce advertisement focused on ...

This post has been updated to include early results from Twitter partner Adobe at bottom. Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Salesforce.com is expanding its social ad offerings today with a new product called Salesforce Social.com. Thanks to its acquisition last year of Buddy Media, Salesforce already runs social ad ...

Salesforce's recent acquisition of Datorama signals that the marketing-cloud firm wants to take on agencies and consultancies, according to Bill Wise, the CEO of Mediaocean, a software-marketing ...

This is so very Marc Benioff. The bombastic chief executive of Salesforce.com is taking his Chatter message to the masses, via two Superbowl ads bookmarking the planned halftime performance by musical ...