Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Learn from four SEO experts about what impact user-facing AI features could have on SEO and how you can be prepared. This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert ...