Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

CMO discusses marketing's evolving role, innovative strategies for enhancing customer experience and the importance of ...

Retail media’s global advertising revenue is forecast to exceed television revenue by 2028, accounting for 15.4% of total ad revenue. As more people turned to digital channels for shopping during the ...

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing ...

Microsoft Advertising is getting more serious about retail media. Microsoft has had a retail advertising business since 2019 when it bought PromoteIQ, a retail data-sharing company for serving ads and ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

A change is afoot. Retail media, once the domain of Amazon AMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP's GroupM said that retail media already ...

The year 2025, in particular, proved to be a breakout moment. Retail media didn’t just grow; it came of age. The shift was ...

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit ...

Developing an effective retail marketing strategy in today's high-tech world means engaging shoppers and building customer loyalty, not just getting them to buy once and never again. Writing your ...

Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly ...