Allergan’s newest DTC campaign for its not-so-new Restasis dry eye medicine focuses on a take-charge woman as the pharma reinvests in TV ads for the 17-year-old brand. The 60-second ad shows a woman ...

The commercial for Allergan’s eye drug Restasis was among the top 10 most memorable new TV ads in the US in 2013. In ninth place, Restasis (cyclosporine) was the only pharmaceutical brand in the ...

In Allergan's first social media dive for dry eye treatment Restasis last fall, it went all in on a Facebook digital campaign. The result? Measurements including brand impressions, ad recall and video ...