Persuasive techniques or strategies in written and spoken form have been developed throughout time as ways to influence others. In the business world, being able to influence others is key to being ...

Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where ...

Repetition (doing the same thing repeatedly) is essential for learning and mastering new skills. Task repetition is a key to transforming short-term memories into long-term memories. Repetition is ...

Persuasion isn’t just for marketing. Every business leader persuades staff members to work in alignment with corporate values and strategy. Every business leader persuades suppliers and support ...

If you had to define the indispensable power of a leader, which would you pick? Would it be probing intelligence? Boundless energy? Or perhaps just being lucky? One ability may not come to mind for ...