Modern marketing success depends on the ability to understand real consumer motivations quickly and translate them into action.

It’s nowhere close to Google, YouTube, or Facebook, but Reddit stays firm on the list of the most popular websites in the world. The network covers pretty much any subject, and has a strong following.

Reddit’s presence in Google Search has surged over the last year, largely thanks to the Google-Reddit content licensing deal. As a result, Reddit threads are claiming prime real estate in search ...