Despite the rapid changes in how business owners reach consumers, there is still value in what is known as above the line advertising. This type of advertising involves promotion through methods that ...

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Choosing the right radio station(s) from the many that are available to you isn’t as difficult as it may seem at first. Radio divides it’s audiences into age ranges (18 – 34, 18 – 49, 25 – 54, 45+ and ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

This blog is a bit of a departure for me but one that plays a significant role in the history of free over the air radio and television: advertising. Without advertising viewers would not be able to ...

The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...

ATLANTA, Ga. (WRDW/WAGT) - As many sectors of the American economy struggle with the impact of historically high tariffs, one industry says they’re seeing a rise in business. Radio and podcast ...