Despite the rapid changes in how business owners reach consumers, there is still value in what is known as above the line advertising. This type of advertising involves promotion through methods that ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...