Media research firm Coleman Insights has introduced a new platform to the US – dubbed Validate – designed to help radio stations demonstrate the effectiveness of their advertising campaigns by ...

A new partnership between the Radio Ad Effectiveness Lab and national advertisers is designed to measure radio’s effectiveness based on actual sales. RAEL, part of the New York-based Radio Advertising ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

The Radio Advertising Bureau (RAB) will transmit the latest installments of its radio ad effectiveness research at a time when all forms of advertising will be on the minds of Madison Avenue. In ...