Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

On today’s fast-paced and interconnected world, the art of Public Relations (PR) has become an indispensable tool for organizations to effectively manage their image, build strong relationships, and ...

When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Perhaps something akin to preserving the connotation of a well-known person or creating ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...