The lines between content, brand, and performance are blurring. Today's marketing teams are managing distributed stakeholders, real-time feedback and the constant pressure to deliver outstanding work ...

When you start marketing your products, you can compete in multiple ways: quality, price, meeting needs or selling better than the competition. In business-speak, the chief approaches are called ...

Doc has written a number of times about how production printing (statements, invoices, etc.) can be used effectively as a marketing tool. But many marketing types are hesitant to engage in the ...

SPRING Production, a 20-year-old company with a strong presence in Europe, faced a significant challenge when expanding into the UK market. With minimal brand awareness and a nuanced B2B landscape ...

From indie movies to massive productions like Marvel’s “Avengers,” all films are developed following specific creative and strategic business guidelines. If you’ve ever wondered how a movie gets made, ...

While AI-generated commercials still fail to cross the uncanny valley for many consumers, Unilever is seeing success leveraging the technology for a specific use that could be relevant to other ...