The lines between content, brand, and performance are blurring. Today's marketing teams are managing distributed stakeholders, real-time feedback and the constant pressure to deliver outstanding work ...

Doc has written a number of times about how production printing (statements, invoices, etc.) can be used effectively as a marketing tool. But many marketing types are hesitant to engage in the ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Although the decision isn't always completely binary, many business owners find that they must choose between focusing on the quality of their products and services or focusing on the efficient ...