Some of you may fondly recall seeing the "free prize inside" text on cereal boxes from your childhood. It was difficult not to rip open the package just to get at that sweet, sweet toy, completely ...

It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

There was a time when digging for a tiny toy at the bottom of a cereal box felt like the best part of breakfast. Those little surprises slowly disappeared, replaced by QR codes, sweepstakes, and “scan ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...