In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

(By Loyd Ford) Have you noticed how everyone in social media appears to want to ‘go viral?’ Yet, so much noise on social media follows principles that are the opposite of being influential. Maybe you ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...