Product positioning strategies are numerous, and the selection of one over another is crucial to how your company will market its products or services. Selecting the wrong strategy can cost lost time ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on building a strong market positioning statement. This ...

What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where ...

In starting up your company, there are a lot of decisions that need to be made, from deciding who you need to hire to what accounting system you should use. Anyone who has started a company from the ...

Find out more about Brand positioning as the foundation of marketing and communication strategy, don't miss it.

There is great business value in being viewed as an expert in your field. Benefits to positioning yourself as an authority include: peers giving greater weight to your opinions, consumers being more ...

Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

UiPath is moving beyond simple, rule-based bots toward "agentic automation." Partnerships are helping to drive scalability of this evolving business. UiPath’s focus on security and transparency could ...