In this op-ed, Matthew Ratty, CEO of TrafficGuard (pictured) explains that When Google announced Performance Max (PMax), it seemed like the answer to every marketer’s dream. But something has gone ...
Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and ...
Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max ...
Mathew Ratty, co-founder and chief executive officer at TrafficGuard, has been testing Google’s next-gen buying platform - he’s worried fraudulent signals will corrupt the machine learning system.
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