Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving ...

Dynamic communication skills are one of the keys to personal and professional success that I discuss in Straight Talk for Success and 42 Rules to Jumpstart Your Professional Success. If you want to ...

Imagine someone needs to convince you of a surprising fact — say, that your partner is cheating on you. Your best friend might be direct: “They’re cheating on you!” They might even exaggerate a little ...

Persuasion is a vital life skill. It is a crucial aspect of our daily lives that can influence and impact our personal and professional success. Whether you are negotiating, convincing, or discussing ...

Forbes contributors publish independent expert analyses and insights. I'm passionate about communications, especially public speaking. This article is more than 10 years old. The communicating a ...

When public health campaigns aim to change behavior, they often rely on urgent, directive language. A new comprehensive ...

What does ancient Greek rhetoric have to do with today? Perhaps we don’t recognize it with its official title, as it is more commonly referred to as the art of persuasion. Often, when we learn or ...

The ability to persuade is crucial in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ...