[Correction April 29: Please note that the top user, number of users, and ratings in the chart below are reversed for the two services.] I started using Meerkat right as buzz started to build up in ...

As more brands join and use apps like Periscope and Meerkat, it’s becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years. Live ...

While glitches like those would be unthinkable in a produced, controlled advertising environment, big brands such as Royal Caribbean, BMW and Benefit are going ahead with plans to use live-streaming ...