THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

In its latest global campaign, The Choice, directed by Academy Award–winning filmmaker Taika Waititi, a polar bear confronts ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

Pepsi hilariously had two polar bears caught on a kiss cam in their Super Bowl ad just like the coldplay incident from last ...

The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste ...

Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s ...