Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

Pepsi's new look was unleashed across over 120 markets. Digital installations each featuring the re-designed and refreshed Pepsi globe logo are being showcased. Get access to the leaderboards pointing ...

Pepsi® unleashes its new look with its first visual identity change in 14 years Lagos, Nigeria, Monday 3 June (TBD), 2024- Pepsi®, a global beverage leader, has officially unveiled its new logo and ...