Add Yahoo as a preferred source to see more of our stories on Google. All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

The blow dryer — out now — took two years to perfect, Pattern Beauty CEO and founder Tracee Ellis Ross tells PEOPLE Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...