It’s a gimmick. Yet I always fall for it. Every year at this time, paint companies announce their (cue the drumroll) Color of the Year, or COTY, as insiders call it. They roll out the paint color they ...

The researchers said by reducing the level of subjectivity when describing different colours, the tool can help make ...

NMAH copy purchased with funds from the Adopt-A-Book Fund. Why were primary colors popular in postwar kitchens? Why did the Art Deco era prefer clean lines and pastel shades? This comprehensive ...

Dutch Boy® Paints, a leader and trusted name in the coatings industry, has announced Mapped Blue (429-5DB) as its 2025 One-Coat Color of the Year, in response to growing consumer interest in spaces ...

In a new brand campaign created by Thinkerbell, Porter’s Paints aims to demonstrate the evocative nature of color to remind consumers that how a room makes you feel is as important as how it looks.

Though the term is used interchangeably with oil-based paints for most practical purposes, alkyd paints are actually not oil-based but alkyd resins mixed in some sort of thinner. When most people ...

When you’re faced with rows of stacked interior paint cans at Home Depot, Lowe’s, or a specialty retailer, it’s impossible to know which ones will look good right after application—not to mention just ...