AI Ad Spending Will Reach $32 Billion In 2026, And Paid Search Teams Are Already Running It

Marketer forecasts US AI ad spending will hit $32 billion in 2026 and $68 billion by 2030. Here is where the money is going ...
Search Engine Land

What Google’s AI Mode means for your B2B paid search strategy

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.
Searchenginejournal.com

Google Analytics Update To Improve Paid Search Attribution

Google is updating GA4 attribution models to fix paid search conversion tracking issues. This update will increase conversions attributed to paid search, impacting ad spend. Google recommends ...

Why search ROAS depends on paid social more than you think

Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.

6 Things to Consider When Choosing Between Paid Search and Paid Social

Small business owners must decide between paid search and paid social advertising. Each serves different purposes, with ...
Searchenginejournal.com

How To Keep Your Paid Search Campaigns Safe With These Best Practices

This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own. We all know that paid search campaigns are highly effective ways to drive traffic to your site. In ...
Digiday

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies

Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI ...