Ulta Beauty World 2026 became a PR nightmare when 3 million fans chased 3,000 tickets. This analysis exposes communication failures and revenue loss, offering a blueprint to restore brand loyalty.

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...

The specialty beauty retailer appointed Creative Media Marketing (CMM PR) to lead its communication strategy and public relations efforts. The partnership marks an exciting new chapter as Sally Beauty ...