SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working in a ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. As I mentioned in my Forbes post on marketing trends, ad ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine ...