Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

PPC (pay-per-click) advertising seems simple on the surface. However, after years of creating PPC campaigns, I can tell you this isn’t the case. While you can sit down and create a PPC ad in a few ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an ...

While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself ...