For 22 years, I was the principal salesperson for the agency I founded. I focused primarily on building a sales pipeline via inbound marketing, as I personally despised outbound sales. Three years ago ...

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact.

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...