“What started as a moment has kind of become a movement.” Chief Creative Officer Ben Steele talks about keeping the campaign inspiring. When it launched in 2015, many of the bajillions of media ...

REI will shutter the doors of its 151 stores on both Thanksgiving Day and Black Friday for the third straight year of the #OptOutside campaign, according to a press release emailed to Retail Dive. In ...

It started with a bang. A big one. In 2015, REI announced that not only was it closing all its retail stores on the biggest shopping day of the year, giving every employee the day off to enjoy the ...

While REI’s decision to close its stores on Black Friday as part of its #OptOutside social campaign prompted debate on whether it was a smart business move, the retailer’s year-end results indicate ...

More than 5.7 million other Americans pledged to spend the day outside, up from 1.4 million last year. About 500 organizations also joined in, triple last year's tally. Thousands of Bay Area residents ...

DENVER —Millions of Americans ditched shopping for the outdoors Friday to mark the second year of the #OptOutside campaign. Among those enjoying the day at Cherry Creek State Park in suburban Denver ...

More than a dozen state and national parks have caught on to the #OptOutside movement. They're waiving fees, or offering guided hikes and other enticements to bring people outdoors on Black Friday.