I am not a big reader. I prefer to learn from actions and experiences. However, there is one book I make mandatory for EVENTup’s salespeople: SPIN Selling by Neil Rackham. In a two-part series, I’m ...

As I pointed out in "Why Your Marketing Isn't Effective", marketing groups that become too "strategic" just waste time and money. I have great pleasure in pointing out that sales uber-guru Neil ...