The audience that business story writing caters to is usually potential customers or investors. The purpose of the story is to convey a message that lays the foundation for a meaningful connection or ...

Narrative shouldn’t be relegated to a “story wrapper” and should be better integrated into the development process, says game writer and narrative designer Kelsey Beachum. Speaking during the opening ...

Stories don’t create change—people do. But the right story, shaped with purpose, can give them the map to make the change happen.

We​‍​‌‍​‍‌​‍​‌‍​‍‌ should discuss the narrative design—an unspoken element that transforms a decent game into something that ...

Show, don’t tell. It’s probably the most overused phrase in the storyteller’s caboodle, but that’s probably because it’s true. There is nothing more tedious than an expository slog in the opening act ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

I took the one less traveled by, And that has made all the difference. —Robert Frost, 1874-1963, “The Road Not Taken” When individual teachers or entire schools are faced with the desire/need to ...

If humans were fish, our water would be narratives. We never experience reality unmediated. Light and sound filter through ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

With each executive order, massive policy shift, and resulting harms, I find myself thinking about what the history books will say about this period in American democracy and about the role ...

Listen to ASCO’s Journal of Clinical Oncology essay, “The Power of Story” by Dr. Erica Kaye, Director of Research in Quality of Life and Palliative Care at St. Jude's Children's Research Hospital. The ...