As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Yet, this ...

The headlines of 2025 have been dismal. Budget cuts. AI taking over entry level roles. And most recently the elimination of more than 10,000 jobs because of the Omnicom/IPG deal. Anyone connecting the ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...