John Caron is Senior Vice President of Marketing at Modiv Media, a mobile shopper marketing company based in Quincy, Mass. Follow him on Twitter: @jcaron2. If no one else will say it, I will. Contrary ...

Mobile commerce (also known as mobile ecommerce, m-commerce and other variations) consists of two primary components. The first is the ability to use a wireless phone or other mobile device to conduct ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. There’s a strong argument to be made for why brands should create ...

Mobile commerce, sometimes called "M-Commerce," is the process of purchasing or selling items using mobile devices. The buyer can use a variety of electronic devices, such as cell phones, smart phones ...

The so-called "retailpocalyse" has claimed the existence of many brick-and-mortar retailers. According to data from Adobe's digital insights group, though, online retailers are about to face a new ...