Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices. Publishers are still working out how to optimize advertising for the smartphone.

A quick look at most publisher mobile sites reveals a frightening picture: The scarcity of eye-catching, brand-friendly ads. Not that this publication is going to out the publisher sites, but all ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Simon Birkenhead is CEO of Axonix, ...

Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.

Content Ignite®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch of the Content Ignite® Mobile SDK, a new solution that enables ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible ...

Google’s AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows ...