Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key ...

Posts from this topic will be added to your daily email digest and your homepage feed. You’ll no longer see ads appearing inside Skype chats or channels. You’ll no longer see ads appearing inside ...

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...

Microsoft released a new preview update for Windows 11 on December 1, 2025, targeting taskbar crashes, auto-hide glitches, ...

Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...

Microsoft has quietly begun to offer ad media buys that combine connected television (CTV) and gaming after discovering 85% of people use "other" devices while watching TV. The top "other" device ...

Ads in Microsoft Windows' Start menu are nothing new, and it's no surprise that they're coming to Windows 11. Microsoft has been testing ads in beta releases, and this week the update that places ...

Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot, the company announced Wednesday. The ads will run below Copilot’s organic response in results, with a stronger focus ...

Inclusive advertising significantly impacts brand perception and purchase intent among Gen Z consumers, with a strong correlation between diversity in ads and increased consumer trust and support.

Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do ...