Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

Senior counsel Mukul Rohatgi, who appeared for WhatsApp, argued that the app merely tells Meta how many times a user goes to ...

Even Trump’s FTC is pursuing cases that could make Google sell off Chrome. But the suits still leave a dangerous piece of the ...

Meta Platforms (NASDAQ:META) stock has jumped recently following a blowout Q2 earnings report that vastly exceeded ...

Meta remains a solid business, but growth limitations and an elevated valuation make the stock less compelling despite its ...

Meta faces risks from AI investments, regulations, and Reality Labs spending, posing challenges to margins and growth. Learn ...

Meta Platforms is better known for the social media platforms that it owns: Facebook, Instagram, Threads, WhatsApp, and ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Evercore ISI analyst Mark Mahaney estimates that if Meta gets just $6 in average advertising revenue per daily user from this initiative — a fraction of what’s seen for the company as a whole ...

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Since Meta bought WhatsApp in 2014, the popular messaging app has continued to grow worldwide. But unlike Facebook, Instagram and most recently Threads, WhatsApp has never allowed advertising.

Since Meta bought WhatsApp in 2014, the popular messaging app has continued to grow worldwide. But unlike Facebook, Instagram and most recently Threads, WhatsApp has never allowed advertising.