Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks? I have been ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and ...
That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...
Remember when media was media? Three television networks allowed you to reach 80 percent of the population. The Internet was still a government tool to help fight wars. Media planning was an ...
As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...
“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, ...
LONDON--(BUSINESS WIRE)--The Media Planning and Buying market will register an incremental spend of about $80 billion, growing at a CAGR of 4% during the five-year forecast period. A targeted ...
Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how ...
The addition aims to help marketers plan campaigns — and signal the industry that the embattled company is adapting to the current landscape. By Rick Porter Television Business Editor Nielsen says it ...
ExpediteSocial's planner also offers in-depth analytics, giving users a detailed view of their social media performance. This feature aims to supply all necessary data for strategic planning and ...
This story was written by David Kaplan. WPP Group media agency MindShare has bought UK media planner Michaelides & Bednash. Terms of the deal weren't disclosed. The media planner will be folded into ...
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