Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

The need to protect digital assets has become urgent for organizations. Yet buying security tools doesn’t automatically ...

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

Participants in this HIMSS26 session will have the opportunity to apply what's learned to their organizations and leave with ...

Three dimensions increasingly define the ROI of real: attention quality, creative reuse and cultural traction. Not all ...

“At the end of the day, it’s all about the bottom line.” Sound familiar? Though trite, this expression underscores one of the factors essential to e-business or, for that matter, any kind of business.

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

In the race to harness the transformative power of generative AI, companies are betting big – but are they flying blind? As billions pour into gen AI initiatives, a stark reality emerges: enthusiasm ...

Lenders need to assess financial and non-financial aspects of technology success Especially in today’s market environment, the return on investment on mortgage technology investments is one of the ...

A well-planned training program, he says, should be designed to close the skills gap — and an ROI study is the only way to measure that. To be certain that the training — and not random, external ...