Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Requirements for data acquisition (DAQ) systems now are far more demanding, particularly where complex metrological tasks such as those found in the aerospace industry are involved. Not only are ...

In this review of some of the recent work in the study of errors of measurement, attention is centered on the type of mathematical model used to represent errors of measurement, on the extent to which ...

“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The ...

This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday in New York City. Why? One word: measurement.

This is a preview. Log in through your library . Abstract Maltz and Targonski (2002) have provided an important service by disaggregating the county level data to help researchers examine measurement ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...