Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. According to the Content Marketing Institute’s Video & Visual Storytelling ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...