Sales and marketing typically are focused outward, toward the customer. The organization structure of your sales and marketing teams however, play a significant role in the success of your efforts and ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. I'll be the bearer of bad news: just ...

There are many factors that go into determining a company's proper organizational structure. For example, sometimes proximity is important in developing an organizational structure. Therefore, a ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Flat organizations reduce management layers to boost communication, agility and morale, but they may struggle with role clarity and career advancement.