Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

In launching your customer advisory board (CAB), you will want to gather the approval of your executive team and the support of the various relevant departments—product management, sales, support, ...

As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to reseaarch that Gartner presented at its Marketing Symposium in Denver. The Gartner B2B ...

Cerulli Associates’ latest report, European Marketing and Sales Organizations 2019: Harnessing Technology to Win Business, shows that the role of asset managers’ marketing function is evolving from ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. In the context of any given business, the marketing function is ...

DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...