Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. We are deep in the GenAI hype era, so it’s easy to forget ...

Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. 29, 2024. The retailer also plans to concentrate on updating ...