What is the process you should use for making better decisions? Agree first on the process of making the decision: Who owns the decision? Who are the stakeholders? What is the objective? What are the ...

Everyone talks about making business decisions based on numbers, data, and facts, including me. But what do you do when there aren’t hard facts and you have to make the best decision based on unclear ...

If your company feels stuck—too many meetings, too little movement—it’s probably not a culture problem. It’s a decision problem. Every business at its core is a decision-making engine. Strategy, ...

Agility in business isn’t just about reacting quickly. It’s about making the right moves at the right time. Companies that embrace an agile approach to innovation consistently outperform competitors, ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

In business, uncertainty is not the exception—it’s the rule. Market shifts, team transitions, technology disruptions, or unexpected global events can send even the most seasoned leaders into a ...

In today's fast-paced digital economy, corporate decision-making is undergoing a seismic shift. The traditional reliance on historical data, experience and intuition is giving way to AI-powered ...

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...

Suppose you're standing at the top of a high ladder, fixing a roof. Suddenly, a tool slips from your grasp, threatening to fall. Before you can think about it, you stretch awkwardly to grab it, slip, ...