The California-based startup has struggled with sales, quality issues and turnover.

Lucid is facing an existential crossroads.The premium EV maker is reportedly weighing whether to go private or file for Chapter 11 bankruptcy protection as its restructuring adviser, AlixPartners, prepares to brief the board ahead of its next meeting,

Shares of Lucid hit a record low after reports circulated that the company is considering bankruptcy or a take-private deal as it f

Companies like Rivian and Lucid could be exempt from a price-cap that bars some EVs from qualifying for the new California EV incentive program.

Lucid is offering a $10,000 credit on the hood of its remaining 2026 Gravity SUVs, paired with zero-interest financing for a full 6 years. It is a compelling deal for anyone shopping for a luxury electric SUV,